Videos are becoming increasingly popular for promoting a company's services or products. Because of their popularity, videos are used primarily to appeal to and connect with potential customers.

They say the human brain processes visuals 60,000 times faster than text. It is easier to remember something you've watched than something you’ve read. Consumers are used to seeing videos and hearing the audio for entertainment and information. If you do it right, your videos will be remembered more than any other content you share.

Video content is the most powerful way to humanise a brand and scale a business. With the rise of TikTok, Instagram Reels, and more, it's clear that video is the future of content marketing.

Video content helps consumers today make better purchasing decisions. Here are reasons video content will work for you and bring your business success.

There are so many ways to use videos to build brand. Building a brand is not just about sharing a special picture of product or building a sub-par website!

Videos are widely used for many purposes, and curating and creating video content has also evolved. Back in the day, videos were pretty much limited to broadcast media, such as television. Today, video is widely available everywhere, especially with computers and smartphones at the forefront of the process.

Like any marketing output, video content has key principles to guide marketers for its proper execution. After all, marketing and advertising mediums all depend on how well you can send your message across. Whether you're creating a video real, interview series, or standard video commercial, these guidelines will help deliver the message you want your audiences to receive.

Over the years, companies have explored various ways of making their cards stand out among the rest. They explore different layouts, sizes, designs, colours and even added QR codes and other gimmicks to make a good and long-lasting impression. But if you want an innovative and high-tech way to present your company, you can explore giving out a video business card instead.

Reinforcing brand marketing has been the priority of many businesses ever since consumers became more invested in digital spaces. Since the flood of online content has lead to lower consumer attention spans, the value of advertising is no longer in quantity but in quality. This shift in priority is one of the many reasons brand marketers are switching to video content marketing.

Are you looking for new ways to capture the hearts of your clients? Do it with a company culture video!

To give you an idea of how to proceed, here are some things you need to know to make the perfect culture video:.

Audiences are drawn by anything entertaining, especially videos. Videos are engaging, draw more attention, and connect with viewers more effectively. They are powerful tools that can build your brand and business. Live video is still new in the business, but its potential is evident. Here are some tips on to build your business through it.

Live streaming offers the audience a more authentic experience since it is raw and unedited. And some small business owners even conduct business through live selling. So, it’s about time that more prominent companies start using live streaming to connect with their customers. Here are three reasons you should include live streaming in your business promotions.

We live in an internet-driven world where people have grown desensitised to advertising; that’s why it’s crucial to bring something new to the table.

That’s where live streaming comes into play since it offers a more authentic glimpse into the behind-the-scenes of your brands. When done right, this can provide genuine entertainment for your viewers, but what exactly makes it such a powerful tool in your marketing arsenal?

For any business to grow, a brand-building strategy is a must. Without one, you and your employees will blindly try to grow the business. More often than not, this will lead to unfavourable results, with the business losing money and precious time in the process. No matter your industry, setting up a brand-building strategy is vital.

One of the most effective brand-building strategies that not many people utilise is live streaming. Here is why you should incorporate live streams into your brand-building efforts.

Although live streaming is seen by many as a method to showcase various things for entertainment, not many realize that live streaming can actually be useful for businesses. For example, SpaceX has been live-streaming their launches to bring more attention to their program and pique the interest of viewers. Of course, even if you are not as large as SpaceX, your company can still definitely use live streaming as a way to grow your business.

Live streaming is not only limited to individuals. You can also use it for growing a company's brand! If you are a business owner looking to grow your brand in the online space, live streaming is something you must consider. It allows you to interact with your audience and bring more awareness to your brand.

With that said, if you are planning to live stream for this purpose, here are some tips you can follow to grow your brand online.

In the last few years, one of the breakout trends in the marketing world is video content.

In 2020, over 80% of marketers reported that video had given them a positive return on investment (ROI), a stark contrast to the 33% who felt this way back in 2015. And more importantly, consumers use video as an integral part of their journey with the brands they choose to support.

Wondering if your company requires a video marketing strategy? The answer is maybe. It is important to understand that not every industry needs video marketing to do well. However, even for such industries, video can find a place depending on the goals of the video. They can be about anything, from a behind-the-scenes look at a company’s operations to a tutorial about a particular product.

That said, how do you figure out if you need a video marketing strategy? You certainly will if you find yourself in any of the following industries:

It goes without saying that video marketing is essential for every business, especially given today’s digital landscape. As such, if you want your business to make it big, you need to properly utilise all of the tools that are available to you.

Understandably, small businesses need to maximise their limited resources, but when it comes to promoting your products, services, or even company culture, hiring a professional photographer should be on your arsenal.

While it seems like embracing the “do-it-yourself” mindset is a more cost-effective approach for start-ups, keep in mind that boosting your appeal is part of the first steps to getting your foot in your industry’s door. So whether it’s to showcase your campaigns and other visual marketing collaterals, here are reasons working with professional photographers are worth every penny.