But aside from promoting a product or service, what else do video testimonials provide, and why is it the best marketing resource today?

Videos are widely used for many purposes, and curating and creating video content has also evolved. Back in the day, videos were pretty much limited to broadcast media, such as television. Today, video is widely available everywhere, especially with computers and smartphones at the forefront of the process.

Like any marketing output, video content has key principles to guide marketers for its proper execution. After all, marketing and advertising mediums all depend on how well you can send your message across. Whether you're creating a video real, interview series, or standard video commercial, these guidelines will help deliver the message you want your audiences to receive.

Over the years, companies have explored various ways of making their cards stand out among the rest. They explore different layouts, sizes, designs, colours and even added QR codes and other gimmicks to make a good and long-lasting impression. But if you want an innovative and high-tech way to present your company, you can explore giving out a video business card instead.

Stylised videos of your products seem distant, but live streaming has the power to make your customers feel like they’re shopping in real-time for a more personalised experience. So what makes live streaming one of the best tools in your e-commerce marketing arsenal?

As consumers continue to look for more engaging experiences with brands that sell products and services they’re interested in, learning how to live stream has become especially important. In your business, there are many benefits and opportunities that you can capitalise on, and it pays to understand everything you need to know about the medium.

Who doesn't enjoy a great buy-one-get-one deal? It’s always nice to get two donuts instead of one, or two months of service for the price of a single month. Why wouldn’t we love getting double the output with the same amount of input when it comes to marketing as well?

Since you have no other way of showing customers the quality of the items, you have to make the images as visually appealing as possible. One way to ensure good photos is to hire product photography services. You could also DIY your shoots; here are some tips to help you capture better photos for IG.

It may seem like just anyone can take food photos, but there's actually quite a lot that goes into it. Read on to learn about how food photography is key for a restaurant menu and website.

In this short guide, we’ll be discussing what goes into live streaming and how you can make a successful business plan out of it. We’ll also be providing tips and tricks that will help you launch a live streaming event.

Reinforcing brand marketing has been the priority of many businesses ever since consumers became more invested in digital spaces. Since the flood of online content has lead to lower consumer attention spans, the value of advertising is no longer in quantity but in quality. This shift in priority is one of the many reasons brand marketers are switching to video content marketing.

If you’re a business wanting to gain more followers, it is likely that you know the ins and outs of live streaming by now. The process can be fairly simple, but you need to be assisted by a camera, a computer, and a breakneck internet speed.

Anything less could likely lead to mistakes that would be detrimental to your brand. Fret not, though, as we’ve listed down the most common examples of live streaming mishaps to avoid!

Are you looking for new ways to capture the hearts of your clients? Do it with a company culture video!

To give you an idea of how to proceed, here are some things you need to know to make the perfect culture video:.

Audiences are drawn by anything entertaining, especially videos. Videos are engaging, draw more attention, and connect with viewers more effectively. They are powerful tools that can build your brand and business. Live video is still new in the business, but its potential is evident. Here are some tips on to build your business through it.

Live streaming offers the audience a more authentic experience since it is raw and unedited. And some small business owners even conduct business through live selling. So, it’s about time that more prominent companies start using live streaming to connect with their customers. Here are three reasons you should include live streaming in your business promotions.

We live in an internet-driven world where people have grown desensitised to advertising; that’s why it’s crucial to bring something new to the table.

That’s where live streaming comes into play since it offers a more authentic glimpse into the behind-the-scenes of your brands. When done right, this can provide genuine entertainment for your viewers, but what exactly makes it such a powerful tool in your marketing arsenal?

For any business to grow, a brand-building strategy is a must. Without one, you and your employees will blindly try to grow the business. More often than not, this will lead to unfavourable results, with the business losing money and precious time in the process. No matter your industry, setting up a brand-building strategy is vital.

One of the most effective brand-building strategies that not many people utilise is live streaming. Here is why you should incorporate live streams into your brand-building efforts.

Although free options are available, such as YouTube Live, Facebook Live, and Instagram Live, live streaming platforms have limitations that stop you from reaching your full branding potential. This is especially true if you have more complex needs than just going live to an audience.

Investing in a reliable platform with all your preferred features and growing and scaling with your needs, and meeting your budget should be top priorities. To help you choose the right platform, use this article as your guide.

Although live streaming is seen by many as a method to showcase various things for entertainment, not many realize that live streaming can actually be useful for businesses. For example, SpaceX has been live-streaming their launches to bring more attention to their program and pique the interest of viewers. Of course, even if you are not as large as SpaceX, your company can still definitely use live streaming as a way to grow your business.